Privacy Policy for Drape.it

This Privacy Notice was last updated on May 21, 2025.

We, Drisha Labs LLP ("we", "us", "our", "Company", "Drisha Labs") have developed a virtual trial room service, Drape it, that enables individuals to upload their photos, as well as images of clothing items, in order to virtually try on products before making a purchase ("Services"). This Services uses artificial intelligence to generate visual representations of the user wearing the selected clothing items. The Services are provided through WhatsApp messenger platform ("Platform").

We respect data privacy rights and are committed to protecting personal data collected on this Platform. This Privacy Notice ("Privacy Notice") sets forth how we collect, use and protect the personal data collected on this Platform.

Unless otherwise set out below, each capitalized term in this Privacy Notice shall have the meaning as set out in the Terms of Use ("Terms") specifically accepted for use of the Platform. In order to use the Services, it shall be your responsibility to comply with both this Privacy Notice and any agreements. If the Privacy Notice is inconsistent with any provision contained in the specific agreements, the Company shall determine, in its sole and absolute discretion, which of the provisions shall control any such inconsistency or conflict.

PLEASE READ THIS PRIVACY NOTICE CAREFULLY. BY USING THE SERVICE, AND BY PROVIDING PERSONAL DATA, YOU CONSENT TO OUR COLLECTION AND USE YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY NOTICE. IF YOU DO NOT AGREE TO THIS PRIVACY NOTICE, YOU MAY WITHDRAW YOUR CONSENT OR ALTERNATIVELY CHOOSE NOT TO PROVIDE YOUR PERSONAL DATA ON THE PLATFORM.

IF YOU ARE ACCESSING THE PLATFORM ON BEHALF OF A THIRD PARTY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH THIRD-PARTY TO THE PROVISIONS OF THIS PRIVACY NOTICE AND, IN SUCH AN EVENT YOUR USE OF THE PLATFORM SHALL BE CONSIDERED AS USE BY SUCH A THIRD PARTY. IF YOU DO NOT HAVE SUCH AN AUTHORITY (TO PROVIDE ANY PERSONAL DATA OF A THIRD PARTY) OR DO NOT AGREE TO THE TERMS OF THIS PRIVACY NOTICE, THEN YOU SHOULD REFRAIN FROM USING THE PLATFORM.

This Privacy Notice is an electronic record in the form of an electronic document compliant and construed in accordance with data protection laws of India.

1. Definitions

"User(s)" "you", "your" shall mean individuals that visit/use/access the Platform.

"Processing" in relation to personal data, means a wholly or partly automated operation or set of operations performed on personal data, and includes operations such as collection, recording, organization, structuring, storage, adaptation, retrieval, use, alignment or combination, indexing, sharing, disclosure by transmission, dissemination or otherwise making available, restriction, erasure or destruction.

"Personal Data" means any data about an individual who is identifiable by or in relation to such data (for example the user's first name, last name, mobile number, email address, etc.).

2. Personal Data Processing

We may receive your Personal Data when you avail our Services offered through our Platform, which may include but not limited to your name, email address, phone number, photographs, and any other information shared by you.

3. Cookies

We use cookies for maintaining active sessions. You may choose to disable cookies through your system settings; however, this may affect the functionality of the Platform.

4. Accuracy of Information

You shall be solely responsible for the accuracy, correctness, or truthfulness of the Personal Data shared with us whether of your own or any third party. If you share any Personal Data on behalf of a third person, you represent and warrant that you have the necessary authority to share such Personal Data with the Company and obtained consent from such third party. The Company shall not be responsible for verifying the same.

5. Use of Personal Data

We use Personal Data for the following purposes:

6. Disclosures

We do not sell, rent, share, distribute, lease or otherwise provide your Personal Data to third parties, without your prior consent. We may disclose your Personal Data in the following cases: affiliates, service providers, merger or acquisition scenarios, other relevant third parties and safety, legal and regulatory authorities, as described in the full policy on drapeit.me.

7. Data Retention

We will retain your Personal Data as long as it is required to be retained for the purpose of provisioning the services on our Platform. We may also retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. Data Security

Your Personal Data is securely stored on trusted third-party cloud infrastructure. We have implemented safeguards, including encryption techniques, to help protect your data. While we maintain strong firewalls and security measures, no system is entirely immune to risks. In the unlikely event of unauthorized access, virus attacks, or technical issues, we will take appropriate action to mitigate any impact.

9. Privacy Rights

You have the right to access Personal Data in our possession, right to have us rectify or modify any such Personal Data, right to have us erase/delete your Personal Data, and right to withdraw consent at any time where we are relying on consent to process Personal Data. To exercise these rights, please contact us at info@drapeit.me.

10. Children’s Privacy

We do not knowingly collect Personal Data from children under the age of 18 years without the prior, verifiable consent of a legal representative. If a legal representative discovers that a child has provided us with Personal Data, they may contact us at info@drapeit.me to have the Personal Data deleted.

11. Choice and Opt-Out

We may send you communications including notices, updates, promotional information and newsletters. You may opt out of receiving promotional emails and newsletters from us by following the instructions to unsubscribe that are provided in those emails or by emailing info@drapeit.me with your specific request.

12. Links to other websites/platforms

Our Platform may contain links to other websites, platforms or applications of your interest. We do not control such sites and are not responsible for their privacy practices. You should exercise caution and review the privacy policy applicable to such websites/platforms/applications.

13. Governing laws

This Privacy Notice shall be governed by and construed in accordance with the laws of India and the competent courts in Pune, India shall have exclusive jurisdiction to adjudicate any subject matter under this Privacy Notice.

14. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. If we modify this Privacy Notice, we will make it available through the Platform and indicate the date of the latest revision. Where required, we will also make reasonable efforts to notify you of material changes.

15. Contact us

If you have any questions, concerns or grievances regarding this Privacy Notice or wish to withdraw your consent in relation to the processing of your Personal Data, you can reach out to our appointed grievance redressal officer at info@drapeit.me.

For the full, most up to date version of this Privacy Notice, please also refer to the policy published at https://www.drapeit.me/privacy-policy.